The customer is nearly always the stupid one

(openPR) - after the health reform of the lobbyists, e.g. the Pharmaindustrie, which physician and pharmacist federations, who cash-medical combinations, who health insurance companies etc. were affected, then that their interests remain well protected in each case, at the end the small man/woman,/the lonely Wähler/-in, the bill will again pay. We can go only once in five years to the Wahlurne and show our political will. In the remaining time the powerful interest federations determine the political basic conditions to the topic „public health “.

From patient view the influencing control at decisions and from this resulting expense and achievements is only very limited possible. We pay times again what others put themselves into „the bag “. The lobby of the patients is hardly in Berlin or a Ministry represented. Is paid, which requires the health insurance company, what the physician accounts for and which the pharmacist puts on the Tresen. Which for a faint!

A small way out can we create ourselves, if we take what the pharmacist requires, better „under the magnifying glass “. The customer can look for nowadays by transparency in the Internet products and information, compare prices and preserve with it its own purse. On-line pharmacies, especially at home and abroad in Holland, offer price reductions of up to 50% of the commercial selling price. Doc Morris represents the tip of the spear of the movement. If it develops a European-wide pharmacy chain now in the Franchising, that will have a substantial influence on the price structure of preparations free-for sale. The Preisdruck will lead now approx. 22,000 pharmacies to a thinning that out in Germany. From my view 50% of the today's pharmacists will give up in 10 years.

An at present relevant chance from the disadvantaged customer role something to come strengthened out are the information possibilities in the Internet. Over price search machines and health portals, as bspw. www.medizin-markt.eu, can pick themselves the most economical prices out for their necessary products for buyer/patient. Interestingly enough price fluctuations of 30-50% between pharmacies are to be observed, which offer the same preparation in the same execution and quantity. My thesis is: The more customer an optimized direct order over on-line/dispatch pharmacies in requirement take, the faster the pharmacy prices superelevated in many places are adapted and to a customer-friendlier level set. If the customer uses this potential, „the pharmacist at the corner will feel and will possibly steer round “this in his purse!

Innovation team GmbH
Herderstr. 2
63512 shark castle
Mrs. Wenzel

The company innovation team GmbH is operator of a large health portal for pharmacy and drugstore products. Beside a thought out price search machine the portal offers a collection of important information approximately around the health.

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