About-drinks.com: Web 2,0 creates transparency in the beverage market

www.about-drinks.com (openPR) - Paderborn, 07.02.2007. It prevails again to party tendency in the silicone Valley. As Wiedergeburt of the Internets up-to-date the term is celebrated „Web 2,0 “. At the latest since then „Youtube.com conquered “, „MyVideo.de “or „Wikipedia “the hearts the Web user, become clear, which has to offer the new generation of the World Wide Webs. Highly interactive Internet portals, which include the user actively into the organization of contents, are meant. And not only: Web 2,0 makes each web page visitor important on-line editor. While the visitors publish each day 65,000 new videos with Youtube, compile with Wikipedia of thousands of „free editors “the probably largest free encyclopedia of the world. If one pursues today attentively the estimating reporting over new star in the media, it seems that Web is dedicated to 2,0 primarily final consumers and private individuals.

How profitably the new Internet era can be used also in the Businessbereich, the new industry platform www.about-drinks.com shows. As first Web 2.0-Anwendung particularly for the German beverage market, about drinks offer new increases in value for catering trade, hotel trade, trade and industry. The new portal is mixes from interactive directory, contact platform and knowledge data base. Once in the portal registered, each user finds e.g. daily current industry messages, important dates, market trends, new products, inquiries, forums, Rankings, jobs and constantly new contacts to Top Entscheidern in the beverage industry.

Contrary to classical information portals of the Web 1.0-Generation, registered members can use the portal interactively. „Each member has his own profile side, with which it can present itself, its enterprise and the offered achievements and products comprehensively different members. “, so Marcel Kaup, joint founder of the platform. Interesting members can directly over the platform addressed and with mutual agreement, when „confirmed contacts so mentioned are stored “, in the own directory. „A personal contact pool with the time, which constantly grows by new inquiries and makes about drinks the daily Business Tool, develops in such a way. “, Alexander Marx, Geschäftsführer of the operator company km Media stresses.

At present singular increase in value of about drinks lies in the new category system „bevcat “(Beverages Category system), with which all adjusted contents are coded. All topic-related contents in an information document summarize the categorization key with 10 digits invisible for the user in the data base. If a member is interested in information to the range „Energy drink “, it can release a bevcat search and receives as Trefferergbnis e.g. all involved members, current market EMS, available products, open employments offered and investigated to paragraph data clearly indicated.

After a six month's beta phase about-drinks.com with already approx. 4,000 is registered industry professionals on-line. „It particularly makes us happy that we could win already today a qualitatively high-quality number of members for us. “, so Marcel Kaup. In accordance with the slogan „click over the edge of plate “already work the Paderborner Web 2.0-Profis on the next success component. Still in February 2007 an international about drink variant is gelauncht, which makes possible for all members also the world-wide for networks by Mouseklick.

With further inquiries of the editorship we are to you gladly at the disposal:

Km Media GmbH
Mr. Alexander Marx
In the Dörener field 2
33100 Paderborn

Telephone +49 (0) 52 51/5 40 19 72
Fax +49 (0) 52 51/5 40 15 59
a.marx@km-media.de

about drink is a service of km Media GmbH, Paderborn.

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